What's Up Wellness

Boosting Retention and Building Community in the Wellness Industry

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Introduction

In our latest episode of "Direct to Candid" Conversations, we're diving into the world of wellness with What's Up Wellness! Join us as we explore game-changing insights on customer retention and community building in the D2C space with Sanmaya Biswal, their Growth Manager, D2C. What's Up Wellness has made significant strides in the wellness industry with its innovative approach to customer engagement and retention. Let's uncover the strategies behind their remarkable success!

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Most successful customer retention strategies practiced by WhatsUpWellness

Absolutely! At What's Up Wellness, we've implemented several successful customer retention strategies that have yielded impressive results. We've managed to boost our Month-over-Month Retention Cohort by 25%–35%, which is a significant improvement in customer loyalty. Additionally, we've achieved a 400% conversion lift in abandoned checkout flows, dramatically reducing lost sales opportunities. Perhaps most impressively, we've seen 10–25X Click to Revenue (ROI) in ad-hoc campaigns, which demonstrates the effectiveness of our targeted marketing efforts.

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Approach from the beginning to gain attention

Our initial strategy to capture attention was quite unique. We focused on building extensive customer retention touchpoints based on the dopamine release of the customer purchase journey. We then mapped these touchpoints across automated flows. This approach allowed us to create more engaging and satisfying experiences for our customers throughout their interaction with our brand. By understanding and leveraging the psychological aspects of the customer journey, we were able to create more meaningful connections with our audience.

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Most important step in building a community for the WhatsUpWellness

When it comes to building a community for What's Up Wellness, we believe the most important step is building daily or weekly repeatable habits. By integrating our products into our customers' routines, we create a lasting connection and a sense of community around our brand. This approach not only enhances customer loyalty but also turns our products into an integral part of our customers' wellness journeys. It's about creating a lifestyle around our brand rather than just selling products.

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Conclusion

From data-driven retention strategies to habit-forming product experiences, What's Up Wellness has carved out a unique space in the D2C wellness market. These insights from Sanmaya Biswal offer valuable lessons for businesses looking to elevate their practices and boost customer well-being. As the D2C landscape continues to evolve, strategies that focus on customer engagement, community building, and habit formation will undoubtedly play a crucial role in long-term success.